Bill Commons

VA HB 121

in committee

Surveillance pricing; prohibited, civil penalties.

Virginia · 2026 Regular Session · lower

Description

Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.

Introduced
2026-01-02
Status date
—
Latest action
2026-02-10 — Continued to next session in Labor and Commerce (Voice Vote)
Bill type
bill
Last updated
—

Sponsors

  • Karen Keys-Gamarraprimary

Committees

Not provided by source.

Action timeline

  1. 2026-01-02

    Prefiled and ordered printed; Offered 01-14-2026 26104240D

    filing,introduction

  2. 2026-01-02

    Referred to Committee on Labor and Commerce

    referral-committee

  3. 2026-01-15

    Assigned HCL sub: Subcommittee #2

    referral-committee

  4. 2026-02-05

    Subcommittee recommends continuing to (Voice Vote)

  5. 2026-02-10

    Continued to next session in Labor and Commerce (Voice Vote)

Versions

Documents

Votes

Not provided by source.

Related bills

No related bills recorded for this bill.

Official source

https://lis.virginia.gov/bill-details/20261/HB121

Attribution

Data from openstates_bulk_csv, retrieved 2026-07-24T05:35:59.552682Z

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